http://www.johnlomibaodesign.com/welcome daily 1.0 2020-10-10 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/5684e3277086d74497b0c144/1451549480806/ss-logo-outline2.jpg Welcome https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56a5bd8ea128e688e75d9413/1453702548257/SPIKE+LOMIBAO_DREAM_F.jpg Welcome https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56bd091db654f91d575dc032/1455229214300/OHLONE-ARCHERY-SHOT.jpg Welcome https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56bd22bf746fb9f48e717d2d/1455235783648/IMG_3894_1.jpg Welcome http://www.johnlomibaodesign.com/case-studies daily 0.75 2020-03-30 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6d24ab09f9549f3a87676/56e6d251b654f9e8af027126/1457967754893/CASE-STUDY-CARDS_cs5.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6d24ab09f9549f3a87676/56e6d24fa3360cea926ac9a5/1457967748592/CASE-STUDY-CARDS_cs4.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6d24ab09f9549f3a87676/56e6d24fb654f9e8af027108/1457967740684/CASE-STUDY-CARDS_cs3.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6d24ab09f9549f3a87676/56e6d24ab654f9e8af0270ff/1457967727361/CASE-STUDY-CARDS_cs1.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6d24ab09f9549f3a87676/56e6d24aa3360cea926ac923/1457967734059/CASE-STUDY-CARDS_cs2.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56c1239ea3360c09bee15068/1455498142801/case-study.jpg Case Studies http://www.johnlomibaodesign.com/share-the-love daily 0.75 2017-01-17 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6de7122482e2c3150a697/1491675922533/JLD.COM_STL_headerblock.jpg Share the Love http://www.johnlomibaodesign.com/portfolio daily 0.75 2021-09-01 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/5c52c7ee4fa51a04f5dc7a9c/1548929661089/MCE_HOLIDAY2018_COMING-TOGETHER_F_640x376_3s_25fps_256.gif Portfolio DESIGN, ANIMATION, CONTENT | MCE https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/5c52c4620e2e72d75310e000/1548928197440/RECALIBRATE_SS.png Portfolio WEBSITE DESIGN + DEVELOPMENT, NAMING, SERVICE MARK, CONTENT | Recalibrate https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/591a10686b8f5b0cc9ecb302/1494880420887/MCE_dg%2Bls-banner-ads2.png Portfolio WEB BANNER AD DESIGN, WRITING, MARKETING | Marin Clean Energy https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/59177c7d20099e961492758c/1494711436583/JLD-LOGO-DEV-SHOWCASE3.png Portfolio BRAND IDENTITY + LOGO DEVELOPMENT | Various clients https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/5917460f725e25449153739b/1494699518436/PVC_website_counters.png Portfolio SITE UX + CONTENT STRATEGY | www.perfectvc.com https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/575471a960b5e9357d577412/1494699511042/NRP+HOME+PAGE.png Portfolio WEBSITE DESIGN + DEVELOPMENT, TRADEMARK, BRANDING | Night River Press https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/56c10b85c6fc08567a799700/1494699557357/NAMG_PROGr.jpg Portfolio BROCHURE | National AIDS Memorial Grove https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/56c0ffd9e707eb5e8dbc1f5e/1494699637590/SEX-FILES-COMPOSITE.jpg Portfolio EVENT PROMOTION | University Health Services, UC Berkeley https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/56c0f0894d088ea4404c848e/1494699748248/IMG_7642r.jpg Portfolio BOOK PRODUCTION | Lloyd Dangle/Troubletown. Also see another book collaboration, Troubletown Told You So, in this short clip. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/56c01427f85082335f65d3f0/1548929666809/CAACS_CAMAG_MENTOR_AD_F2.jpg Portfolio ADVERTISING | California Alumni Association https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/56bcf7a1f699bb36e65383b1/1494699646438/IMG_7790r2.jpg Portfolio WEDDING INVITATION | Beth Fisher + Tony Damon https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56aebaee05caa7fcff263058/56bcea0720c647bb4da8a314/1494699570307/IMG_7705r2.jpg Portfolio ANNUAL REPORTS | Bay Area Teacher Training Institute (BATTI) https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56eadfebe707eb1e1ec7b042/1458233324613/JLD.COM_JB-WATCH_headerblock.jpg Portfolio http://www.johnlomibaodesign.com/case-study-5 daily 0.75 2016-03-14 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e3448e746fb91c91cb691a/56e3448e746fb91c91cb691d/1455530808733/BUSMODEL.png Case Study 5 THE REVENUE MODEL | Whether it is to assign value to services or to cut operational costs, we are providing an option. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e3448e746fb91c91cb691a/56e3448e746fb91c91cb691c/1455530794467/ISSUES.png Case Study 5 THE ISSUES | All of these stakeholders have specific needs. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e3448e746fb91c91cb691a/56e3448e746fb91c91cb691b/1455530802130/100sOFORGS.png Case Study 5 THE GOAL | Connect these. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e3448e746fb91c91cb691a/56e3448e746fb91c91cb691e/1455530815267/RETURNMAP.png Case Study 5 VIABILITY | Breakeven around Year 3 is a good sign that we could do this... and scale in other cities! https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e3448e746fb91c91cb691a/56e3448e746fb91c91cb691f/1455616922499/COMM_UNITY_LOGO_FINAL%2BTAG.jpg Case Study 5 COMM.UNITY | Team: Devon Bertram, Nicole Busto, Trey Graham, Spike Lomibao; Advisors: Ryan Cabinte, Bevan Dufty, Doniece Sandoval, Sammie Rayner, Beau Gianini; Video: Carrianne DeMicoli; Jefferson Fellows and Larkin Street Youth Services; v/o Maggie Cutts. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e3448e746fb91c91cb691a/56e3448e746fb91c91cb6919/1455530782603/Screen+Shot+2016-02-14+at+17.16.36.png Case Study 5 THE PROBLEM | Homelessness is the product of many different issues and many agencies try to address them. Our very inefficient system can be better. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6c9332fe13155d52421c2/56e6c93760b5e97c530f05bf/1457965425544/CASE-STUDY-CARDS_cs5.jpg Case Study 5 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6c9332fe13155d52421c2/56e6c9364d088e29142966fd/1457965416804/CASE-STUDY-CARDS_cs4.jpg Case Study 5 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6c9332fe13155d52421c2/56e6c93660b5e97c530f05a2/1457965409832/CASE-STUDY-CARDS_cs3.jpg Case Study 5 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6c9332fe13155d52421c2/56e6c9334d088e29142966dc/1457965402652/CASE-STUDY-CARDS_cs2.jpg Case Study 5 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6c9332fe13155d52421c2/56e6c93360b5e97c530f059b/1457965389874/CASE-STUDY-CARDS_cs1.jpg Case Study 5 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6d73ef850820842da63bf/1457968959080/JLD_casestudy_headerblock.jpg Case Study 5 http://www.johnlomibaodesign.com/case-studies-1 daily 0.75 2016-03-14 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71c7/56e6bac9e321404618fa71cb/1455399509602/RSI-COMPOSITE-CMYK-INTRO.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71c7/56e6bac9e321404618fa71ca/1455397690301/RSI-COMPOSITE-CMYK-ACTIVITY-4.1.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71c7/56e6bac9e321404618fa71c9/1455397682842/RSI-COMPOSITE-CMYK-ACTIVITY-3.1.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71c7/56e6bac9e321404618fa71c8/1455397665060/RSI-COMPOSITE-CMYK-ACTIVITY-2.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71c7/56e6bac9e321404618fa71c6/1455534727602/IMG_7738r.jpg Case Studies RSI ACTIVITY KIT | Team: Cathy Kodama, MPH, Health Promotion (UHS), and me. Printing: California Lithographers. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b2/56e6bac9e321404618fa71b5/1455543082141/SFSV-LOGO-SEMIFINALISTS.jpg Case Studies CONCEPTS | Preliminary designs presented to the SFSV stakeholders. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b2/56e6bac9e321404618fa71b4/1455542949740/SFSV_Logo_2c_rgb.jpg Case Studies LOGO DESIGN | Final mark and logo design. Team: (Taproot) Jeanne Brophy, Joyce Pedersen, Matt Tesorioro, Wendy Shimamura, and me; Lisa Spinali, ED SFSV. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b2/56e6bac9e321404618fa71b3/1455543001438/IMG_7672r2.jpg Case Studies REFERENCES | The "Before"... https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b2/56e6bac9e321404618fa71b1/1455543257090/IMG_7638r.jpg Case Studies IDENTITY SYSTEM | Mark and logotype extensions to business papers. Other applications not shown: Style Guide (graphic standards), mailing labels. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71bd/1455541013905/JB-product2.jpg Case Studies PACKAGING/NAMING | Home and apparel SKUs for Joe Boxer lifestyle products. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71bc/1455540966706/JB-product1.jpg Case Studies PACKAGING/NAMING | Home category for Joe Boxer lifestyle products. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71bb/1455541869894/JB-lickycredo.jpg Case Studies JOE BOXER | Core branding elements: Licky and Joe Boxer Credo. You guessed it—our credo drove everything we did as a lifestyle brand. Team: Nick Graham, Peter Allen, Benta Kipp, Joe Hovey, Victoria Rawson, George Dodge & Design Group, Lee Oshirak https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71ba/1455541346537/JB-eventpromo.jpg Case Studies EVENT PROMOTIONS | Invitation to the Sweaty Ball, a soirée hosted by Chief Underpants Officer, Nick Graham's alter ego Lord of Balls; Card promo for NY Mercedes Benz Fashion Week: models in underwear to be shot out of a cannon. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71b8/1455541113348/JB-dramaqueen.jpg Case Studies ADVERTISING | Program ad for GLAAD Media Awards program. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71b6/1455541553738/JB-charmant.jpg Case Studies TRADE SHOW ENVIRONMENTAL GRAPHICS | Charmant (eyewear licensee) booth tchotchke giveaway spin-n-win. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71b7/56e6bac9e321404618fa71b9/1455540894457/JB-brandbooks.jpg Case Studies BRAND GUIDELINES | Standardized many graphic treatments for use by anyone authorized to use the Joe Boxer name. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71cd/56e6bac9e321404618fa71cc/1455530782603/Screen+Shot+2016-02-14+at+17.16.36.png Case Studies THE PROBLEM | Homelessness is the product of many different issues and many agencies try to address them. Our very inefficient system can be better. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71cd/56e6bac9e321404618fa71ce/1455530802130/100sOFORGS.png Case Studies THE GOAL | Connect these. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71cd/56e6bac9e321404618fa71d0/1455530808733/BUSMODEL.png Case Studies THE REVENUE MODEL | Whether it is to assign value to services or to cut operational costs, we are providing an option. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71cd/56e6bac9e321404618fa71d1/1455530815267/RETURNMAP.png Case Studies VIABILITY | Breakeven around Year 3 is a good sign that we could do this... and scale in other cities! https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71cd/56e6bac9e321404618fa71d2/1455616922499/COMM_UNITY_LOGO_FINAL%2BTAG.jpg Case Studies COMM.UNITY | Team: Devon Bertram, Nicole Busto, Trey Graham, Spike Lomibao; Advisors: Ryan Cabinte, Bevan Dufty, Doniece Sandoval, Sammie Rayner, Beau Gianini; Video: Carrianne DeMicoli; Jefferson Fellows and Larkin Street Youth Services; v/o Maggie Cutts. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71cd/56e6bac9e321404618fa71cf/1455530794467/ISSUES.png Case Studies THE ISSUES | All of these stakeholders have specific needs. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71ab/56e6bac9e321404618fa71af/1457956365533/CASE-STUDY-CARDS_cs5.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71ab/56e6bac9e321404618fa71ae/1457956355455/CASE-STUDY-CARDS_cs4.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71ab/56e6bac9e321404618fa71ad/1457956342721/CASE-STUDY-CARDS_cs3.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71ab/56e6bac9e321404618fa71ac/1457957223615/CASE-STUDY-CARDS_cs2.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71ab/56e6bac9e321404618fa71aa/1457957131624/CASE-STUDY-CARDS_cs1.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6bac9e321404618fa71b0/1457959873842/ Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71be/1455538509514/CALTROUT_PFLO.jpg Case Studies SOS | Team: Big Think Studios (Peter Walbridge, Brian MacDougall, Erin Heath, and me); Dr. Peter B. Moyle, UC Davis research team, and Cal Trout; Illustrator: Joseph Tomelleri. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71c0/1455360088832/CALTROUT_PFLO1.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71c1/1455360118574/CALTROUT_PFLO2.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71c4/1455360122074/CALTROUT_PFLO4.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71c2/1455360119013/CALTROUT_PFLO3.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71c3/1455360121964/CALTROUT_PFLO5.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6bac9e321404618fa71bf/56e6bac9e321404618fa71c5/1455360123605/CALTROUT_PFLO6.jpg Case Studies https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6bac9e321404618fa71a9/1455498142801/case-study.jpg Case Studies http://www.johnlomibaodesign.com/case-study-4 daily 0.75 2019-01-31 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb9717458210/56e6caa7f699bb9717458215/1455399509602/RSI-COMPOSITE-CMYK-INTRO.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb9717458210/56e6caa7f699bb9717458213/1455397690301/RSI-COMPOSITE-CMYK-ACTIVITY-4.1.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb9717458210/56e6caa7f699bb9717458212/1455397682842/RSI-COMPOSITE-CMYK-ACTIVITY-3.1.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb9717458210/56e6caa7f699bb9717458211/1455397665060/RSI-COMPOSITE-CMYK-ACTIVITY-2.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb9717458210/56e6caa7f699bb971745820f/1455534727602/IMG_7738r.jpg Case Study 4 RSI ACTIVITY KIT | Team: Cathy Kodama, MPH, Health Promotion (UHS), and me. Printing: California Lithographers. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb971745821e/56e6caa7f699bb9717458222/1457965425544/CASE-STUDY-CARDS_cs5.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb971745821e/56e6caa7f699bb971745821f/1457965402652/CASE-STUDY-CARDS_cs2.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb971745821e/56e6caa7f699bb9717458220/1457965409832/CASE-STUDY-CARDS_cs3.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb971745821e/56e6caa7f699bb971745821d/1457965389874/CASE-STUDY-CARDS_cs1.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6caa7f699bb971745821e/56e6caa7f699bb9717458221/1457965416804/CASE-STUDY-CARDS_cs4.jpg Case Study 4 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6d731f850820842da632d/1457968945998/JLD_casestudy_headerblock.jpg Case Study 4 http://www.johnlomibaodesign.com/share-the-love-1 daily 0.75 2017-01-17 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e7129f01dbae79dfa56419/1457984164864/ Playground https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e7108386db43764491832d/1457983721767/2011HEALVANCOUVER1.jpg Playground https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e70f8745bf21569ca1e2ae/1457983371482/JLD.COM_SALAD.headerblock.jpg Playground http://www.johnlomibaodesign.com/case-study-2 daily 0.75 2019-01-31 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadff699bb97174583b3/1455541346537/JB-eventpromo.jpg Case Study 2 EVENT PROMOTIONS | Invitation to the Sweaty Ball, a soirée hosted by Chief Underpants Officer, Nick Graham's alter ego Lord of Balls; Card promo for NY Mercedes Benz Fashion Week: models in underwear to be shot out of a cannon. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadff699bb97174583b5/1455540966706/JB-product1.jpg Case Study 2 PACKAGING/NAMING | Home category for Joe Boxer lifestyle products. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadef699bb97174583af/1455541553738/JB-charmant.jpg Case Study 2 TRADE SHOW ENVIRONMENTAL GRAPHICS | Charmant (eyewear licensee) booth tchotchke giveaway spin-n-win. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadef699bb97174583b1/1455541113348/JB-dramaqueen.jpg Case Study 2 ADVERTISING | Program ad for GLAAD Media Awards program. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadff699bb97174583b4/1455541869894/JB-lickycredo.jpg Case Study 2 JOE BOXER | Core branding elements: Licky and Joe Boxer Credo. You guessed it—our credo drove everything we did as a lifestyle brand. Team: Nick Graham, Peter Allen, Benta Kipp, Joe Hovey, Victoria Rawson, George Dodge & Design Group, Lee Oshirak https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadef699bb97174583b2/1455540894457/JB-brandbooks.jpg Case Study 2 BRAND GUIDELINES | Standardized many graphic treatments for use by anyone authorized to use the Joe Boxer name. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadef699bb97174583b0/56e6cadff699bb97174583b6/1455541013905/JB-product2.jpg Case Study 2 PACKAGING/NAMING | Home and apparel SKUs for Joe Boxer lifestyle products. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadff699bb97174583cd/56e6cadff699bb97174583d1/1457965425544/CASE-STUDY-CARDS_cs5.jpg Case Study 2 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadff699bb97174583cd/56e6cadff699bb97174583d0/1457965416804/CASE-STUDY-CARDS_cs4.jpg Case Study 2 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadff699bb97174583cd/56e6cadff699bb97174583cf/1457965409832/CASE-STUDY-CARDS_cs3.jpg Case Study 2 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadff699bb97174583cd/56e6cadff699bb97174583ce/1457965402652/CASE-STUDY-CARDS_cs2.jpg Case Study 2 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cadff699bb97174583cd/56e6cadff699bb97174583cc/1457965389874/CASE-STUDY-CARDS_cs1.jpg Case Study 2 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6d718f850820842da6240/1457968921018/JLD_casestudy_headerblock.jpg Case Study 2 http://www.johnlomibaodesign.com/case-study-1 daily 0.75 2016-06-24 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745854d/56e6cb12f699bb9717458551/1457965425544/CASE-STUDY-CARDS_cs5.jpg Case Study 1 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745854d/56e6cb12f699bb9717458550/1457965416804/CASE-STUDY-CARDS_cs4.jpg Case Study 1 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745854d/56e6cb12f699bb971745854f/1457965409832/CASE-STUDY-CARDS_cs3.jpg Case Study 1 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745854d/56e6cb12f699bb971745854e/1457965402652/CASE-STUDY-CARDS_cs2.jpg Case Study 1 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745854d/56e6cb12f699bb971745854c/1457965389874/CASE-STUDY-CARDS_cs1.jpg Case Study 1 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745852b/56e6cb12f699bb971745852c/1455543001438/IMG_7672r2.jpg Case Study 1 REFERENCES | The "Before"... https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745852b/56e6e3cc20c647f82b32ca0a/1457972201371/SFSV-LOGO-SEMIFINALISTS2.jpg Case Study 1 CONCEPTS | Preliminary designs presented to the SFSV stakeholders. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745852b/56e6cb12f699bb971745852a/1455543257090/IMG_7638r.jpg Case Study 1 IDENTITY SYSTEM | Mark and logotype extensions to business papers. Other applications not shown: Style Guide (graphic standards), mailing labels. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cb12f699bb971745852b/56e6cb12f699bb971745852d/1457950949043/SFSV_Logo_2c_rgb.jpg Case Study 1 LOGO DESIGN | Final mark and logo design. Team: (Taproot) Jeanne Brophy, Joyce Pedersen, Matt Tesorioro, Wendy Shimamura, me; (SFSV) Lisa Spinali, ED. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6d6f6f850820842da6134/1457968887439/JLD_casestudy_headerblock.jpg Case Study 1 http://www.johnlomibaodesign.com/case-study-3 daily 0.75 2016-03-14 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb9717458302/1455360118574/CALTROUT_PFLO2.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb9717458304/1455360121964/CALTROUT_PFLO5.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb97174582fe/1455538509514/CALTROUT_PFLO.jpg Case Study 3 SOS | Team: Big Think Studios (Peter Walbridge, Brian MacDougall, Erin Heath, and me); Dr. Peter B. Moyle, UC Davis research team, and Cal Trout; Illustrator: Joseph Tomelleri. https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb9717458303/1455360119013/CALTROUT_PFLO3.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb9717458305/1455360122074/CALTROUT_PFLO4.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb9717458306/1455360123605/CALTROUT_PFLO6.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb97174582ff/56e6cac9f699bb9717458301/1455360088832/CALTROUT_PFLO1.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb9717458315/56e6cac9f699bb9717458319/1457965425544/CASE-STUDY-CARDS_cs5.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb9717458315/56e6cac9f699bb9717458314/1457965389874/CASE-STUDY-CARDS_cs1.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb9717458315/56e6cac9f699bb9717458316/1457965402652/CASE-STUDY-CARDS_cs2.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb9717458315/56e6cac9f699bb9717458318/1457965416804/CASE-STUDY-CARDS_cs4.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/56e6cac9f699bb9717458315/56e6cac9f699bb9717458317/1457965409832/CASE-STUDY-CARDS_cs3.jpg Case Study 3 https://static1.squarespace.com/static/56809d6d0e4c1174488c276a/t/56e6d725f850820842da62cf/1457968933918/JLD_casestudy_headerblock.jpg Case Study 3