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JOHN LOMIBAO DESIGN | SPIKE LOMIBAO


graphic design + creative strategy
brand + marketing management  
sustainable business development

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JOHN LOMIBAO DESIGN | SPIKE LOMIBAO


graphic design + creative strategy
brand + marketing management  
sustainable business development

 

helping the world  >  creatively


Welcome! I’m SPIKE LOMIBAO, owner of John Lomibao Design, a well established business development consultancy. (Just so you know, Spike is my nickname. My real name is John, named after JFK, but I prefer Spike.) 

I’m an enthusiastic, good-humored design entrepreneur, and have a track record of helping build compelling visual stories and brand experiences in the mission-driven and consumer packaged goods sectors. Last year I received an MBA in Sustainable Management from Presidio Graduate School. I’m eager for new opportunities to apply my design and sustainable business background—a dynamic combination of creative, critical thinking, and technical skills—in order to enhance brand and marketing strategy development in conscientious companies and organizations.

I want to use my heart and brain to create positive change in the world.

I’m a wise choice as a creative design partner to solve complex business problems because I facilitate memorable, human-centered, end-to-end communication experiences with passion, playfulness, and practicality. See me executing in roles like brand developer, marketing communications manager, visual designer, creative strategist...

 
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Chops


I got skills, thrills,
and experience that kills...
(in a good way)

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Chops


I got skills, thrills,
and experience that kills...
(in a good way)

> chops

With years under my belt as a graphic designer, my specialties are in logo creation, branding systems, and marketing promotions. I’m in my zone there because they reflect the soul of an organization, and carry the power to keep my clients and their stakeholders engaged. I’m a stickler for consistency and relevance, so I use critical thinking and inquiry to make sure we believe in what we make together. I offer patient and enthusiastic leadership, guiding people toward authentic, sustainable action. 

 

LIVIN’ THE DREAM
I have a diverse background. A Bay Area native, I’m grateful for all that living here has to offer: stunning nature, vibrant culture, exciting opportunity. I was the only one in my family to graduate from college, and at UC Berkeley I studied biological sciences before finally getting a BA in French. For years I have enjoyed a career in print design after that. 

How odd that a (right-brained) creative would then go to (left-brained) business school. I kind of couldn’t believe it either but I answered the calling to apply my creative problem-solving technique toward the goal of helping commercial and social enterprises run more efficiently and effectively. Left + Right = Straight ahead.

It’s good to know a little (sometimes a little more) about a lot of things. Traveling, including observing how people live and communicate, has opened my eyes to different perspectives and world views. This breadth of knowledge helps me face challenges in work and life with courage, so solutions are always interesting. 

Are you the kind of person who sees there is power in a broad skill set and background such as mine?  Yes?

Let’s do something great together.

 

 

TECHNICAL SKILLS

> VISUAL COMMUNICATION
(logo development, identity development, print advertising & collateral materials, banner ads, trade show displays, annual reports, product and package design)
art direction|visual design|book design|concept development|layout|typography|image editing |mechanical production|graphic standards|illustration|calligraphy|UX design

> EDITORIAL
naming|copywriting|editing|proofreading|media kits|facility in foreign languages

> BUSINESS ACUMEN
business model generation|brand strategy|marketing plans|financial models|leadership and change management|sustainable best practices|operations and supply chain management|stakeholder engagement|economics|quantitative analysis|capital markets|risk management|rapid prototyping

> TOOLS
Adobe CS (InDesign, Illustrator, Photoshop)|Microsoft Office

 

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Ops


I dream in sticky notes

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Ops


I dream in sticky notes

> ops

So how do I go about my business? Generally, I assemble bunches of bits of information and try to make sense of them. One popular technique I follow is by using stickies because they’re modular, making it easier to notice patterns and gain insight. Sometimes I get so immersed in the information that I end up dreaming about it. Doesn’t everyone work out their problems in their dreams?

When collaborating with clients and colleagues, I follow a process which has led to very successful outcomes.

Every project is like a journey... 

 

DISCOVERY > understanding of pain points: issue sorting, primary issue and problem identification

CARTOGRAPHY > mapping out where you are and where you want to go: cultural structure and values, dreaming, playing, goal setting, key performance indicators

OBSERVATION > examining past experience, market forces, budget, limiting factors: historical markers, system analysis, user research, pattern recognition, resource availability, feasibility studies, risk management

ITINERARY > design and development steps influenced by previous steps: strategy, tactical brainstorming, inspiration, ideating, more playing, building/prototyping, iterating, testing, production

DEPARTURE AND RETURN TRIP > launching with confidence and revisiting often: quality assurance, feedback loops, success analytics

 
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Props


When people are talking about you... 

(in a good way)
 

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Props


When people are talking about you... 

(in a good way)
 

> PRops

Clients and teammates have praised my curious and inquisitive nature in defining problems—keys to my success and competence at transforming complex information into clear communication. I’m honored by the feedback I’ve received, which consistently affirms a high level of customer satisfaction from of the way I manage process, execution, and positive working relations. 

 

>  “I’ve had the distinct pleasure to work with Spike on the design of two logos over the past 13 years—I was so incredibly pleased the first time that I thought of him immediately when I needed someone again. Spike has a gift for asking the right questions to guide you in your creative process and help you discover exactly what you want and need. He is also incredibly skilled at striking that perfect balance between running with your vision but influencing in all of the right places—a rare ability. I couldn’t be happier with both of the logos that Spike has done for me—I recommend him highly and welcome any requests for a reference.”
Nico Gallegos, Owner & Head Coach at Ohlone Archery


>  “Spike designed our first professionally produced Annual Report 6 years ago. Every October I call him up and pray that he is still available to help. His warmth and humor are such a helpful part of what is a multi-step back and forth process of producing the 16 page reports that he midwifes each year. Spike listens well, loves to brainstorm, and brings out into the open what we want to get across. Then he goes about doing his design, graphic, and visual magic. People rave when they see our reports!”
Bob Houghteling, Executive Director at Bay Area Teacher Training Institute


>  “Spike is a terrific designer and, more importantly, someone who really listens. For the projects we’ve worked on together, he always began with deeply listening to the challenges being addressed and the ways in which excellent design could address them. His process is thoughtful, probing and interactive. He’s very open to feedback and he always delivers when promised. In the final analysis, Spike produces beautiful designs that exceed expectations and deliver on the results needed. I’d work with Spike again and again and again.”
Derek Gordon, General Manager at Talix


>  “I have had the great pleasure of meeting Spike through the Northern California Chapter of the Graphic Artists Guild and then hiring him to help me on various projects for my graphic design studio. Spike is a wonderful communicator, a creative designer and thoroughly detail-oriented. He’s also very personable and fun to be around.”
Hae Yuon Kim, Creative Director, Designer at Tobi Designs


>  “I was fortunate to work with Spike on a pro bono brand identity project with Taproot. I appreciated him for his problem solving and patience on the project. He was always asking the most insightful questions and was a strong listener at all times. And when it came to creative execution I couldn’t have asked for a better creative partner. His quality of work will stand the test of time I’m sure. I would certainly look to Spike again for brand and design work.”
Jeanne Brophy, Strategist, Writer, Integrated Marketing Manager at Zest Marketing